Learn the 6 key functions of business strategy to guarantee that your organisation never loses sight of its goals and continues to work towards them, even in times of crisis.

Introduction

You’re about to find out why certain companies, such as Tesla, Apple, Microsoft, Amazon, and Google, are worth more than US$1 trillion and others, like Eastman Kodak, which was once so recognisable to photographers all over the world, are now valued at just $360 million.

What did the marketing wizard do to make certain businesses far more successful than others?

Your organisation’s survival depends on its ability to grow. That growth, however, does not occur by chance. To attain your objectives, you’ll need a business strategy plan. If there is no strategy, your business will rely on luck.

Identifying the primary goals and the method for achieving those goals are the most critical